Designed at Smaac in ‘s-Hertogenbosch.
This project had a very clear briefing: design a salad shaker for promotion of Bonduelle corn products in Ahold Delhaize supermarkets. The very limited price was one of the biggest challenges during this project. This meant a lot of optimization was needed to get the functionality to the desired level.
What is a salad shaker?
A salad shaker is a container for keeping your salad fresh. It has a separate compartment for dressing and croutons so your salad won’t get soggy. When you are going to eat your salad, you can add the dressing and croutons and “shake” all of the ingredients to incorporate them.
This sketch shows the concept chosen for further development.
Extensive prototyping was done to ensure the salad shaker met all requirements.
Concept visualization explaining the different compartments: salad, dressing, garniture.
First Out of Tool. This is the first sample out of the injection mold.
For me this was the first time I got to manage a project from sketch to final product. I learned a lot about how great of a responsibility you have as a designer when making decisions in such a design process, and how that affects the final outcome.
The contact person for this project is Alex de Winter ([email protected], +31 (0) 73 610 07 89).